SERVICE 03 · BUSINESS MANAGEMENT

Customer Relationship Management (CRM)

Organise leads, customer accounts, sales opportunities and relationship activity.

01 / WHAT IT IS

What is it?

Organise leads, customer accounts, sales opportunities and relationship activity. Maintain one structured record of leads, customers, opportunities, interactions and follow-up activities.

02 / WHY IT MATTERS

Why is it important?

Missed follow-ups and fragmented client history can reduce conversion and service quality. Deals can be missed when prospect information is spread across inboxes, messages and individual spreadsheets.

03 / HOW IT HELPS

How does it help?

Give sales and relationship teams context for every interaction and next step. See who owns each relationship, prioritise follow-ups and track a lead through the sales process.

04 / WHAT YOU CAN MANAGE

What can be managed?

Typical activities and records you can organise include:

  • Lead capture and assignment
  • Contacts and organisations
  • Deal pipelines and stages
  • Follow-ups and reminders
  • Meetings and activity logs
  • Quotations and proposals
  • Account ownership
  • Conversion and source reports
← Workforce & Human Resource Management (HRMS)Project & Task Management →